How to build trust on your eCommerce website?
Right from the time of its inception, the internet has undergone tremendous transformation and today it is not just a storehouse of information. The advent of eCommerce has transformed it into a marketplace where people from all over the world can make their purchases without leaving the comfort of their homes. An increasing number of businesses are developing eCommerce websites to reach out to a wider audience and improve their profits. While some of these eCommerce websites are a hit with the customers, there are many that fall flat on their face. The credibility of the eCommerce website determines its success. Hence, there are certain aspects that you need to focus on while buying the eCommerce websites so customers place their trust in them and shop without any inhibitions. Here are some simple tips that can help you.
Physical address
When customers decide to shop from a particular website, the first thing they look out for is the physical address of the organization that runs that website. Listing just the P.O address will not work in your favor. You need to show the customers that your eCommerce website is credible and they can visit your office in case any disputes arise.
Data Encryption
With credit card frauds on the rise, customers are becoming very particular about the websites they shop from. They want to ensure that the personal information they input as a part of the purchase process does not fall into wrong hands. The only way you can provide sufficient online security to your customers and build their trust is by providing data encryption. Ensure that your eCommerce website starts with “https” and not just “http”. Make sure there is a lock icon displayed in the URL bar as well so customers can be reassured about the safety of your website.
Listing the Privacy Policy
Another way of building trust among your customers is by ensuring you have the privacy policy clearly listed on the eCommerce website. Make sure this policy clearly lists out the information that is needed to complete the process and how the business intends to use it. Assure your customers that you will not be selling this information to third parties at any point of time.
Better Business Bureau Online Seal
Customers feel reassured and are able to place trust in your eCommerce website if you have the BBB Online Seal. This seal represents the fact that the website has been approved for business and is considered safe by the Better Business Bureau. Since this organization works towards safeguarding customers’ interests, they will feel confident about shopping from such eCommerce websites.
Avail Professional Help
If you are unsure about how to make your eCommerce website more credible, don’t think twice about availing professional help. There are companies such as BigCommerce that have years of experience in the eCommerce segment and can suggest improvements to your current website or design a new eCommerce website for your company. BigCommerce is a company that offers credible and trustworthy software to run your eCommerce website smoothly without any hassles. Reach out to them and build trustworthy eCommerce websites.
Find more about BigCommerce, including a detail BigCommerce Review at BigCommerce Review Plus.