How to create a friendly eCommerce website?

12/06/2011 16:00

 

With people leading extremely busy lives and time becoming increasing precious, a lot of customers are depending on the internet to make their regular purchases. Customers use the internet not just to shop for products that are not available in their region, but also to purchase their regular groceries. This has given rise to an increase in the number of eCommerce websites on the internet today. While some of these eCommerce websites are very successful, there are many that disappear into oblivion. For an eCommerce website to be a hit with the consumers, it has to be user friendly. Websites that are not designed keeping customer requirements in mind tend to go kaput in no time. If you want to create a successful and user friendly websites, here are some points you should keep in mind.

Easy navigation

Most of the consumers who shop on the internet might not be technically savvy. The layout of the eCommerce website has to be simple and needs to provide for easy navigation from one section to the other. Most often than not, customers get frustrated while shopping online due to the complexity of the website. To run a thriving eCommerce website, create one that any person with the minimal computer knowledge can use.

Simple registration process

Customers shun eCommerce websites that have lengthy registration forms. Keep the forms very simple and well laid out so customers can complete the registration process in a matter of minutes. Most of the successful eCommerce websites use the email id of the customer as the user name instead of asking them to create a different user name. Simple though this may seem, things like this have an impact on the overall success of the eCommerce website and makes it more user-friendly.

List deals and bargains clearly

Majority of the customers prefer shopping from eCommerce websites because of the deals and bargains on these sites are better than the ones at the regular stores. Though almost all online stores offer good deals, not all of them display it the right way. Creating a user friendly eCommerce website involves devoting a section of the home page exclusively to display the best bargains you have in store for consumers who shop from you.

Easy process

To ensure customers visit your eCommerce website regularly for their requirements, it is important to keep the entire process simple. Rather than having to go through a complex set of processes, customers should be able to login with their details, choose the products they want to purchase, pay for their purchase and get it delivered to the address of their choice. This will help them complete their purchase in a matter of minutes.

Transparent pricing

Transparent pricing is an integral part of making any eCommerce website user friendly. The prices for the products and services should be listed include the tax for each item. This helps the customers shop for products that are within their budget without having to revisit the web pages just to alter their choice based on the cost.

Finally, the software used for the eCommerce website also should promote easy transactions. BigCommerce, the company that was recently listed in the list of top 10 eCommerce software vendors, specializes in the creation of user friendly software for eCommerce website that are worth opting for.

Find more about BigCommerce, including a detail BigCommerce Review at BigCommerce Review Plus.
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